Interactive demo · Lead OS
Every lead answered before you finish this sentence.
One inbound. Eight channels it can arrive on. Seventeen steps that run themselves, and four moments that wait for you. Scroll to watch a lead land, then change the voice, the persona and the channel and watch it again.
This is the Lead OS that ships with every site we build. Below, it replays a lead shaped like one that came in last week, with the same messages a real lead gets.
Priya just hit Start on your site.
01Where leads come in
Eight doors. One front desk.
Search, ads, chat, phone, the site's own qualifier, email, text and referrals. Maya works every one of them, and each becomes the same lead record with the same five-minute clock. Pick a door.
What Priya did
Opened the chat, asked what it costs, and left a name and a number when asked.
What happened before you looked up
- One lead record: every field they gave, plus the channel, the campaign and the page they came from.
- The company derived from the email domain, matched against what your CRM already knew.
- What they picked, sized against your own price book, so the reply can name a number.
- The clock started, and you told on every channel you carry. The next chapter shows each one.
02Zero seconds later
Before you look up from your coffee.
Priya has a real reply from infinity.press, your phone has the lead, your CRM has the deal, and a personal follow-up is waiting in your Drafts. All of it at 8:43 AM, the second she hit submit. Tap through the surfaces.
Customized from the site, not a template
The reply names what Priya picked (Maya and Sage), what the site quoted (AI Employee at $1,797/mo), and it comes from the domain she wrote to. The booking link already carries her name, company and phone, so the invite needs nothing typed.
03Personas and tone
Same brain. Five voices. Your dial.
Maya sells. Sage supports. Every worker answers in the register you set, and hands off to the right colleague when a question crosses a line. Change the persona, change the tone, ask a question.
Who answers
How it speaks
What Priya asks
Qualifies the project, quotes from the published rate card, and books the scoping call. Never invents a number.
04The human in the loop
Automated until a person is worth more than a machine.
The system does not decide to stop bothering you. You do, by doing the thing it was asking for. Your reply, your booking or your call is the stop signal. Pick when you reply and watch the ladder.
When did you reply?
Runs without you
17 of 21 · 81%- Capture every field from any channel · T+0
- Derive the company from the email domain · T+0
- Auto-reply from your domain, in your voice, naming what they picked and what it costs · T+0
- Booking link prefilled with their details · T+0
- HubSpot contact with source and campaign · T+0
- HubSpot company, associated · T+0
- HubSpot deal at the entry stage, amount 12 x quoted MRR · T+0
- HubSpot task "Reply to <name>" due in 5 minutes, with a phone reminder · T+0
- HubSpot note with the full capture · T+0
- SMS to your phone · T+0
- Google Chat post · T+0
- Email to your primary inbox, starred · T+0
- Personal reply drafted in your Gmail with two open slots from your calendar · T+2 min
- Escalation ladder until a human acts · T+5, +15, +60, hourly
- First-touch detection: your reply or a booking stops the ladder and closes the task · when you act
- Discovery Call invite to everyone on the thread, Meet link, their timezone · when a time is agreed
- Call-prep brief the day before, follow-up draft after · T-24h and after
Waits for you, without question
4 moments- Read and send the personal reply · inside 5 minutes
- Take the Discovery Call · the call
- Any commitment on price, scope, timeline or terms · the call
- Send the proposal · after the call
The line is deliberate. Anything that commits your money, your scope or your word is a human decision. Everything that carries information to the right place is not.
05The conversation
The back-and-forth, without the back-and-forth.
Every reply Priya sends gets a draft in your voice within a minute: day, date, time and her timezone restated, the new colleague greeted by name, the invite ready to go. You read, you send.
06After the sale
The same front desk, after they buy.
A customer with a problem gets Sage in the same chat window, a ticket in Jira Service Management titled in their own words, and a human when it matters. Your reply lands back in their window.
Why the ticket is titled in her words
A ticket called "Login issue" is a category. A ticket called "I placed an order last week and the login link never arrived" is the problem, and whoever picks it up an hour later knows what to do without re-reading the chat. Sage classifies it, but never rewrites it.
07What it plugs into
It runs on what you already use.
Nothing here is a walled garden. One lead bus writes to your CRM, your calendar, your ticketing and your phone, and every alert has a reachable human on the other end. 23 of these are live on this site today.
Where leads come in
CRM
How you get told
Support
Calendar
Sending identity
The bus
Attribution
The brain
Not on the list? If it has an API or an inbox, it can subscribe to the bus. Every alert send is checked against a reachable recipient before it goes out, so a misconfigured channel fails loudly instead of quietly.
08Case study · September 2026
The lead that built this system
She ran the site qualifier at 8:43 on a Monday morning, picked two workers, and got a generic acknowledgment. The first human reply went out at 4:08 the next afternoon, from a different domain than the one she wrote to. Her regional operations manager joined the thread unprompted. The deal survived on a manual takeover. Here is the same lead through the system you just watched.
What actually happened
before- Mon 8:43Qualifier submitted. One notification email, filed under Updates.
- Mon 8:43Generic auto-reply: "our team will get back to you shortly".
- Mon 10:43A CRM task came due. No reminder, so no phone ever buzzed.
- Tue 16:08First human reply, from a different domain than the one she wrote to.
- Tue 16:16She answered in eight minutes with three windows.
- Tue 16:24Her manager joined the thread and picked a time.
- Tue 16:31Invite sent, from a third identity.
The same lead, through this system
after- 0:00Auto-reply from your domain names what she picked and what it costs, with a prefilled booking link.
- 0:00Your phone: the SMS. HubSpot: contact, company, deal, task with a reminder, note. Google Chat: the post.
- 0:02A reply in your voice is waiting in Drafts with two open slots.
- 0:03You send it. The ladder stops, the task closes, the deal moves.
- 0:11She answers with three windows. The confirmation draft restates day, date, time and her timezone.
- 0:14Her manager joins. The draft greets him by name before anything else.
- 0:15One invite from your domain to both of them, with a Meet link.
How these were measured. Before: timestamps from the real thread and the CRM record. After: the deployed pipeline timed on a synthetic lead the same week, plus the operator's own replies, which all went out inside ten minutes once the thread was live. The 5-minute figure is the SLA the system enforces, not a promise about any one human.
09Time and cost
What the first five minutes are worth to you.
Move the sliders to your numbers. The model is deliberately simple and every assumption is printed on the page, because a calculator you cannot audit is an ad.
Every month
estimateof your team's time back, about 43 hours, or $18,032 a year.
Not in the number: the leads that stop going cold. Lead Response Management study (InsideSales.com): a lead contacted within 5 minutes is 21 times more likely to qualify than one contacted after 30 minutes. That upside depends on your close rate and your ticket size, so we leave it to the call rather than the slider.
10The orchestrator
Two products. One is the device. One is the brain.
Think of a smart thermostat. The workflows are the device: they work the day they go on the wall. The Oracle is the subscription that learns your house.
Workflows, a la carte
the devicePick the processes. We wire them. They run the day we switch them on.
- Lead intake, alerts and escalation: everything on this page
- Support tickets in Jira Service Management, titled in the customer's own words
- Booking onto your real calendar, with invites to everyone on the thread
- CRM kept current: contact, company, deal, task, note
- Weekly reports and stuck-deal nudges
- Any process you can describe in a sentence
Delphea Oracle
the brain · premiumThe business brain. Premium, private, and it compounds.
- Ingests your documents, SOPs, product data and support history
- Every answer cited. "I don't know" over invention
- Learns from every conversation Maya has, so next month's answers beat this month's
- Private, on infrastructure you control, with an export guarantee
- One brain behind every worker: sales, support, ops and booking share what they learn
- Knowledge continuity: onboarding, HR, and the tribal knowledge that walks out the door
The same question, with and without the Oracle
Without the brain
Maya still does the right thing: she does not invent a policy, she gets a person. That costs you a human minute every time the question comes up. The Oracle answers it once, cites where it came from, and remembers.
See it on your site
Your next lead deserves the first five minutes.
Describe your project and get a plan in seconds, or talk to Maya live. Both are the real thing, not a demo of one.